Certificate Course on Social Media Marketing
Social media can be a powerful tool for small businesses, if it is used correctly. With social media, you can get instant feedback on your products, stay up-to-date with key industry conversations, and greatly extend your products’ reach. This free course* is designed to give you all you need to effectively use social media for your business, from how to research and plan for a dynamic website to how to measure and enhance social media engagement.
What you’ll learn
- Understand the social media foundations
- Be able to fully audit their organization
- Plan goals and create a vision
- Build a social media strategy
- Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
- Use advanced features of the most popular social networks
- Understand the wide scope of social media
- Understand the risks of social media
- Use social media not just for marketing, but for customer services & PR
- Understand the fundamentals of content marketing
Lesson Plan
| S.No | Topic Coverage | No Of Lectures | Outcome |
| Module 1:Introduction to Digital Marketing | Total Lectures 4 | ||
| 1 | Introduction to Digital Marketing | Lecture 1 | |
| 2 | Introduction to Social Media Marketing | ||
| 3 | Defining Brand Medium | Lecture 1 | |
| 4 | Introduction to Mobile Marketing | Lecture 1 | |
| 5 | Mobile Marketing Plan | Lecture 1 | |
| Module 2: Social Media Marketing | Total Lectures 6 Including Lab Sessions | ||
| 1 | Creating Social Media Strategy | Lecture 1 | |
| 2 | Social Media Marketing with Facebook | Lecture 2 | |
| 3 | Social Media Marketing with Twitter | ||
| 4 | Social Media Marketing with LinkedIn | ||
| 5 | Social Media Marketing with Pinterest | Lecture 1 | |
| 6 | Social Media Marketing with Instagram | ||
| 7 | Social Media Marketing with Google Plus | ||
| 8 | Social Media Marketing with YouTube | Lecture 1 | |
| Module 3: Content Planning and Promotions | Total Lectures 2 | ||
| 1 | Content Marketing and Resources | Lecture 1 | |
| 2 | Planning Content | ||
| 3 | Content Technology | ||
| 4 | Creating Content for an Editorial Calendar | Lecture 1 | |
| 5 | Defining Content Promotion Strategy | ||
| 6 | Promotion Strategy for Websites and email |